Understanding the internal marketing orientation and its consequences in small finance bank: A case study analysis
Understanding the internal marketing orientation and its consequences in small finance bank: A case study analysis

Lakshmi Prasad Padhy; Ipseeta Satpathy; B.C.M. Patnaik

Volume 3, Issue 3 , March 2021, , Pages 162-169

https://doi.org/10.22034/ecc.2021.270510.1130

Abstract
  This study addressed the issue of lack of understanding of internal marketing orientation in Small Fiancé Banks of India. The purpose of the study was to explain the internal ...  Read More
Impact of COVID-19 on employees engagement and burnout: The case of IT companies
Impact of COVID-19 on employees engagement and burnout: The case of IT companies

Sadhna Sudershana; Ipseeta Satpathy; B.C.M. Patnaik

Volume 3, Issue 2 , February 2021, , Pages 88-94

https://doi.org/10.22034/ecc.2021.266208.1117

Abstract
  Employees’ engagement or employees’ commitment is the most sought-after skill in employees for yielding maximum productivity at the work front as well as being happy at ...  Read More
Impact of organizational citizenship behavior on augmenting the performance of working women: a research study in IT sector
Impact of organizational citizenship behavior on augmenting the performance of working women: a research study in IT sector

Deepti Mishra; Ipseeta Satpathy; B.Chandra Mohan Patnaik; Atmika Patnaik

Volume 2, Issue 12 , December 2020, , Pages 1188-1194

https://doi.org/10.22034/ecc.2020.257913.1100

Abstract
  Organizational Citizenship Behavior (OCB) rate plays an important role in overall performance of female employees who work in IT companies. In this study, we tried to find out the factors ...  Read More
Impact of Covid-19 crisis on Indian MSME sector: A study on remedial measures
Impact of Covid-19 crisis on Indian MSME sector: A study on remedial measures

Arundhati Roy; B.C.M Patnaik; Ipseeta Satpathy

Volume 2, Issue 9 , September 2020, , Pages 991-1000

https://doi.org/10.22034/ecc.2020.114672

Abstract
  The study highlighted that a higher number of MSMEs comprising manufacturing and retail firms have shut down their businesses temporarily during the nationwide lockdown. We analysed ...  Read More
Consolidated recommendations to change GST patterns for managing the impact of Covid-19: A case in India
Consolidated recommendations to change GST patterns for managing the impact of Covid-19: A case in India

Arundhati Roy; B.C.M Patnaik; Ipseeta Satpathy

Volume 2, Issue 9 , September 2020, , Pages 1011-1020

https://doi.org/10.22034/ecc.2020.115044

Abstract
  The Finance Commission of India stated that FY 2020-21 was full of uncertainties and the pandemic led to the creation of an uncertain economic environment of the SME sector in India. ...  Read More