Eurasian Chemical Communications

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Volume 5 (2023)
Volume 4 (2022)
Volume 3 (2021)
Volume 2 (2020)
Volume 1 (2019)

Keywords = internal aspects of performance (IAP)

Number of Articles: 1
Understanding the internal marketing orientation and its consequences in small finance bank: A case study analysis
Understanding the internal marketing orientation and its consequences in small finance bank: A case study analysis

Lakshmi Prasad Padhy; Ipseeta Satpathy; B.C.M. Patnaik

Volume 3, Issue 3 , March 2021, , Pages 162-169

https://doi.org/10.22034/ecc.2021.270510.1130

Abstract
  This study addressed the issue of lack of understanding of internal marketing orientation in Small Fiancé Banks of India. The purpose of the study was to explain the internal ...  Read More