Volume 5 (2023)
Volume 4 (2022)
Volume 3 (2021)
Volume 2 (2020)
Volume 1 (2019)
Author = Ipseeta Satpathy
Number of Articles: 7
Understanding the internal marketing orientation and its consequences in small finance bank: A case study analysis
Volume 3, Issue 3 , March 2021, , Pages 162-169
Abstract
This study addressed the issue of lack of understanding of internal marketing orientation in Small Fiancé Banks of India. The purpose of the study was to explain the internal ... Read More
Covid-19 and its impact on livelihood: An Indian perspective
Volume 3, Issue 2 , February 2021, , Pages 81-87
Abstract
Covid-19 has had adverse impact on various sectors of the economy. India’s Corona epidemic started spreading at the fastest pace across the world, becoming the 3rd highest country ... Read More
Impact of COVID-19 on employees engagement and burnout: The case of IT companies
Volume 3, Issue 2 , February 2021, , Pages 88-94
Abstract
Employees’ engagement or employees’ commitment is the most sought-after skill in employees for yielding maximum productivity at the work front as well as being happy at ... Read More
The convergence of IFRS and its impact on the stock market performance of the jewelry industry
Volume 3, Issue 1 , January 2021, , Pages 6-13
Abstract
We analyzed the effect of combining with IFRS on the stock market performance of selected jewelry organizations recorded in S&P BSE 100. The period of seven years from 2013 to 2019 ... Read More
Impact of organizational citizenship behavior on augmenting the performance of working women: a research study in IT sector
Volume 2, Issue 12 , December 2020, , Pages 1188-1194
Abstract
Organizational Citizenship Behavior (OCB) rate plays an important role in overall performance of female employees who work in IT companies. In this study, we tried to find out the factors ... Read More
Impact of Covid-19 crisis on Indian MSME sector: A study on remedial measures
Volume 2, Issue 9 , September 2020, , Pages 991-1000
Abstract
The study highlighted that a higher number of MSMEs comprising manufacturing and retail firms have shut down their businesses temporarily during the nationwide lockdown. We analysed ... Read More
Consolidated recommendations to change GST patterns for managing the impact of Covid-19: A case in India
Volume 2, Issue 9 , September 2020, , Pages 1011-1020